Crafting a Toxin-free Environment with Loren Lewin, CEO of Companion Candles
A recent episode of the beloved "Christina in the Valley" podcast featured a tremendous guest – the inspiring and innovative Loren Lewin, CEO and Founder of Companion Candles. Christina led an engaging conversation that explored the captivating journey of Loren who dared to disrupt a traditional industry in the midst of a global pandemic.
Emerging Victorious from the Pandemic Storm
As Christina opened the conversation, she eloquently described Loren as a trailblazer, celebrating her tenacity and resilience to launch her startup, Companion Candles, during a period of global uncertainty. Stepping out of conventional job security and into the perilous storm of entrepreneurship, Loren proved that incredible things happen when women take charge of their dreams.
The Art of Launching a Startup in a Crisis
The heart of this rich conversation focused on Loren's journey to launch her business during the whirlwind of a pandemic. What propelled her towards this bold venture? A love for her rescue dog, and a desire to create a healthier environment for both humans and pets. With a lack of scientific or industry experience, Loren found herself stepping into unfamiliar territory but wasn't disheartened. Instead, she was stirred by the revelation of the alarming toxicity of traditional candles, compelling her to create a safer alternative.
Turning Barriers into Triumphs
The journey wasn't without challenges. Loren spoke candidly about the difficulty of marketing a product, especially one tied so closely to the senses, during a time when in-store interactions were scarce. Yet, this adversity only fueled her resourcefulness, honing her brand's focus on detailed scent descriptions and strategizing with retailers to provide customers with a safe sampling experience.
The Value of Self-Belief and Persistence
One of the universal struggles that many entrepreneurs face, that Loren wasn’t immune to, is the sense of Imposter Syndrome. She confessed to her initial fear of judgment and rejection, which was tempered by her unflinching belief in her product's potential. Loren emphasized the significance of self-belief and persistence when starting a business - how regardless of outside support, the drive to succeed has to come from within.
A Bigger Purpose
Beyond providing a safer alternative for candles, Loren's business venture is fueled by her passion for animal welfare. With every purchase of Companion Candles, a portion of the proceeds is directed towards animal welfare organizations. Being able to create positive change for rescue animals has been a gratifying aspect of her entrepreneurial adventure.
Look into the Future
During the compelling podcast conversation, the spirited CEO also opened up about starting her consultation business. A testament to her mentorship spirit, Loren is eager to assist aspiring entrepreneurs seeking to carve out their own unique paths.
In Summary
As the episode wrapped up, Loren shared her best advice for fellow entrepreneurs – remembering why you started. The affable CEO’s journey has been a testament to what can be achieved with a heady mix of passion, purpose, and perseverance. Indeed, Loren's journey is a shining beacon to all aspiring entrepreneurs, proving it possible to transform even the most significant obstacles into opportunities if armed with an indomitable spirit and unswerving passion.
